COOLA is THE perfect product line to start the clean beauty discussion. Why? Because although COOLA is an EcoCert, Organic line, many of their products are still chemical sunscreens (that being said, they do adhere to recommended percentages). This dilemma is at the crux of the clean beauty movement...
What the label says vs. What it truly means vs. What the product actually contains. Most people who adhere to clean beauty guidelines tend to avoid chemical sunscreens, opting for mineral ones instead.
Luckily, COOLA makes great mineral sunscreens (one for the body, two for the face and a few baby products) - they are effective, with no white cast and a nice finish.
The other reason why COOLA is a great product line to discuss is because sunscreens may pave the way for long over due legislation that leads to greater regulation of beauty products, in general. As of January 2021, the state of Hawaii will no longer allow the sale of chemical sunscreens (sunscreens containing Oxybenzone and Octinoxate). It's a long time coming but a step in the right direction.